Aspirational, intimate and addictive. Meet the high-end escorts who’ve started using their Instagram feeds as a marketing tool

How do you use Instagram? To share more pictures of your avocado on toast than you’d care to admit to your 124 followers? To post pics of your Friday night cocktails? Or maybe you’re self employed and you’ve worked out how to use Instagram as a marketing tool to promote your own personal brand. From snaps of your latest piece of work to airport shots from that work trip (it’s totally fine to take a pic of the BA Club Lounge when you’re flying Ryan Air, right?), every image is carefully crafted to promote the professional image you want the world to see.

But what if your personal brand – and indeed job – is that of a high end call girl? It turns out, it’s absolutely no different. From artfully-lit nude shots, to post work out selfies, they’re quickly becoming the most aspirational, carefully crafted feeds out there. And I’m totally hooked on them. They also take us behind the veil of sex work, and introducing us to the women out there doing it on their own terms. I interviewed Alex Rayne, Estelle Lucas and Gloria Van Vaulker, to get the truth behind the filter. Say hello to the Call Girls Of Instagram.

Sex workers historically have lived on the periphery of society and are rarely given their own voice. This lack of a voice is compounded by the fact that most people don’t – knowingly at least – ever meet sex workers in real life. But although the girls’ feeds might be useful in terms of starting up a dialogue around sex work (and keep in mind here that we’re only talking about well-paid, high-end escorts so their experience isn’t representative of all or even most sex workers), they’re primarily used as a marketing tool – to attract more clients. Which makes sense really, where else would you get the opportunity to present such a carefully curated version of yourself, and keep it in place? Estelle explain. ‘I’ve chosen to present the best version of myself. And I think when my followers look at my images, they think “cute, playful, kinda sexy, kinda funny, somewhat witty, all round cool gal” and that works with me.’ Gloria adds that it’s important to judge your brand online carefully. For example, if you ‘flood your stream with a constant influx of sexually appealing pictures’ you might appear narcissistic to potential clients – a big no.

A few clients have mentioned that my photos convinced them to book, as they were nervous and it was reassuring to see that I was “real”

Being a top-flight escort in a competitive industry is about more than just looks. All high-class escorts are beautiful: as Gloria puts it, ‘a classic fashion model’s face and a fitness model’s body.’ So you need to have personality, too. Once again, enter: Instagram. Don’t we all feel like we know people whose lives we follow online? As Alex explained ‘a few clients have mentioned that my photos convinced them to book, as they were nervous and it was reassuring to see that I was “real.”’

Post Work-Out Selfies And Artfully-Lit Ass Shots: Meet The Call Girls Of Instagram

This sense of familiarity is especially important to GFE (girlfriend experience) escorts. It’s easier to imagine the person you’re with is a girlfriend when you’ve seen her post-workout selfies online, after all.

Now, a good escort Instagram page takes commitment. I’m pretty lazy online, so I asked Estelle what it would take Denver hookup to get my Instagram up to scratch. She told me the essentials: you need to be posting high quality images daily (no blurry shots please), showing the range of activities you get up to (so post that gallery trip as well as a lingerie shot), and responding to every comment personally. Basically, you’ve got to be professional. But don’t over-style things. As Alex explains- and this holds true for all social media, sex-work aside – ‘don’t do things just because you want to photograph them – it’s obvious and comes across a bit fake. Just try to do authentically interesting and fun things with your time and it will show through in your content, I think.’